Marketing to Millennials: Strategies, examples, tactics and trends
We need to get this right, we totally do! Are millennials by definition those just born between 1981-96, or a … Read more
Marketing
Product Placements in Bollywood movies
Do you really think Phunsukh Wangdu (Aamir Khan, 3 Idiots climax scene) receiving a call in the resplendent Pangong Lake … Read more
How to manage a sales team effectively
We’ve all seen jaw-dropping pep talks from sales managers in movies like Wolf of Wall Street or Boiler Room. The … Read more
20 Common Brand Management interview questions and answers
It works the same for all of us! Whether it’s a fresher at his campus interviews or a slightly experienced … Read more
What is Digital Marketing?
A for Apple, M for Mobile! It’s a warm afternoon in Dubai, at least it seems so as I gaze … Read more
How I got into a Brand Management Career in India
Akshay Vasan, Digital Marketing Specialist (MENA Region) Landmark Group talks about how he got into a brand management career and … Read more
How Marketing works in any company or business
Have you ever wondered why when you visit a website, an info booth or simply register for a free webinar/seminar, … Read more
How I got a sales job without a marketing degree or experience
After an engineering degree, it’s common for students to get engineering jobs that mostly involve highly technical responsibilities. The front-office … Read more